Let's start with the 10 Steps of the Entrepreneurial model
Please first provide your information
When/where does the problem/opportunity occur and what causes it?
Segment your beachhead market - customers/users who have the problem/use similar services/buy similar products, in similar sales cycles expecting similar value
(new canvas for each customer segment):
Single, clear, compelling message to convert prospects.
Mission: what is your Why?
VRIO resource elements (source of competitive advantage (CA))
Internal & External Stakeholders
(see over – COCA + LTV + Pirate Metrics)
Preferred Sales Channel:
Personal connection to mission/role responsibilities
Market Product Plan
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