Problem / Opportunity

When/where does the problem/opportunity occur and what causes it?

What do customers do to fix the problem?

What is the emotional and measurable impact of the problem (with units)?

What are the disadvantages of the alternatives?

Will customers pay for it? If not, who will?

Customer Segments

Segment your beachhead market - customers/users who have the problem/use similar services/buy similar products, in similar sales cycles expecting similar value
(new canvas for each customer segment):

List the characteristics of your ideal customers

Demographic/Geographic/Psychographic/Behavioural characteristics?

Who are your Customer and End-User Personas?

Calculate TAM/SAM/SOM

List your first 10 customers

Unique Value

SSingle, clear, compelling message to convert prospects.

Full Life Cycle Use Case

Customer’s Decision-Making Unit/s

QUANTIFIED VALUE PROPOSITION (for each DMU/Stakeholder)

Solution

Mission: what is your Why?

Product/Service description:

Specifications, features, functions, and benefits that lead to product/service success?

Future MVP looks like:

Advantage

VRIO resource elements (source of competitive advantage (CA))

Competitor Analysis (what do they do well, what can be improved)

Strategies to create CA

Strategies to protect CA

Partnerships

Internal & External Stakeholders

What partnerships or collaborations would be critical or useful?

Distribution Partners

With whom and how have you tested your solution/key assumptions?

Unit Economics

(see over – COCA + LTV + Pirate Metrics)

Revenue – Business Model - Price - LTV

Costs – Estimated Operating/G&A Expenses, COCA

LTV/COCA Ratio High Enough (LTV > 3xCOCA)?

Pirate Metrics Met?

Sales Channels

Preferred Sales Channel:

Map the process to acquiring customers

Windows of Opportunity: Possible Triggers:

Customer delivery sequence

Media (social, platforms, print, etc.)

Leadership: Team & Board

Personal connection to mission/role responsibilities

Background, experience, expertise

Networks/Assets/Access to Resources

What expertise don’t you have and how will you get it?

Scale

Market Product Plan

Next Market

Future Market Product Plan

Future Market TAM:

Thank you

We will keep in touch with you

Welcome to the Entremap Canvas